Practical Social Media Marketing and Blog Writing

Date: 7 July 2019
Course leader: Gilly Woodhouse
Cost: £108 - £135

About the course

Many osteopaths and other manual therapists like the idea of using social media to promote their clinic but fall at the first hurdle. They just do not know where and more to the point how to start! This practical one-day course in social media marketing and blog writing will give you all the tools you need to get started on your social media journey and feel confident in promoting your clinic and services in the digital world. The course takes place in the computer suite where you will be guided step by step in the use of various social media platforms and blog writing to create attention grabbing content and learn how to schedule it for publication. You will also learn how to connect with potential patients and deliver strong messages.

Summary of Osteopathic Practice Standards (updated) covered in this course

  • D) Professionalism - D1

Learning outcomes

  • Understand how to effectively communicate online.
  • Optimise your Facebook page to connect with potential patients
  • Know which language works best and why.
  • Understand the value of hashtags.
  • Identify which social media platforms are best for you.
  • Understand key strategies to ensure Facebook works for you.
  • Learn about curating an engaging Facebook page.
  • Understand the value of evergreen content.
  • Identify platforms for blogging
  • How to easily improve your search engine optimization for your blog article.
  • Understand how to share your blog and schedule content
  • Create your own unique content for social media.

Course suitability

The course is suitable for osteopaths or other manual therapists who lack confidence in social media marketing and blog writing or have difficulty deciding what to post in order to attract new patients.

Course schedule

09:00-09:30    Registration

09:30-10:30    Perfect Patient - who are we marketing to?

10:30-11:00    Optimising your Facebook page

11:00-11:15    Break

11:15-11:45    Using appropriate language and hashtags

11:45-12:00    Social media platforms

12:00-12:30    Facebook marketing strategies

12:30-13:30    Lunch

13:30-14:00    Curating an engaging Facebook page 

14:00-14:30    Evergreen content

14:30-14:45    Platforms for Blogging

14:45-15:15    Key words and easy search engine optimisation                              

15:15-15:30    Sharing your Blog and scheduling content

15:30-15:45    Break

15:45-17:00    Creating unique memes

17:00-17:30    Question and answer and reflection

Prior to attending the course delegates should have done the following:

  • Have created a Facebook profile page
  • Created a Facebook business page from the back of your profile page
  • Opened an account on
  • Bring along relevant log-in details for the above

Instructions will provided prior to the course on how to create a Facebook business page.


About the course leader

For over five years Gilly Woodhouse has specifically been teaching social media marketing to osteopaths to help them increase their patient numbers. She has successfully trained osteopaths around the world to create valuable content to share with their communities. Her business development strategies have helped many hundreds of practitioners to grow and develop thriving and successful clinics and better serve their communities.

Gilly launched ‘Osteobiz’ ( having witnessed the amazing benefits to her son’s health that regular osteopathy treatment brought.

Cancellation policy

The UCO regrets that no refunds can be made for cancelled places unless a substitute participant can be found. The UCO cannot guarantee that any course will run. In the event of your course being cancelled, all paid fees and deposits will be refunded in full.